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Privacy Policy

Data Controller and Owner

Good Guys Injury Law – 11693 S 700 E #100 Draper, UT 84020, info@utahpersonalinjurylawfirm.com

This privacy policy explains what Personal Data (as defined below) that the Firm (as defined below) collects, how the Firm collects the Personal Data, what the Firm does with the Personal Data, with whom the Firm shares the personal data, and what rights and options Users (as defined below) have regarding the Personal Data the Firm collects about them.

Additionally, this privacy policy will provide information about the third-party services engaged by the Firm to collect, analyze, and use Personal Data, with links to their respective privacy policies as available.

Why the Firm Collects Personal Data

The Firm collects and uses Personal Data, or data which may be considered personal.

The Firm collects Personal Data to improve its service, the quality of its websites, and its business processes.

Any use of Cookies (as defined below) – or of other tracking tools – by this website or by the owners of third-party services used by this website, unless stated otherwise, serves to identify Users and remember their preferences, for the sole purpose of providing the service required by the User.

Personal Data the Firm Collects & How it is Collected

The Firm collects personal information from those Users who request a copy of one of the books offered by the Firm. This occurs when a User completes a web form on one of the Firm’s websites. This information includes: e-mail address, name, mailing address, and answers to questions regarding how they discovered the book, as well as an affirmation that they are not an attorney and do not work for a law firm or insurance company.

The Firm collects anonymized data about visitors to our website(s) using various tracking services including, but not limited to, Google Analytics, Clicky Analytics, Piwik, Moz Analytics, MailChimp, Adroll, and Google Adwords. The Firm collects this data using browser Cookies, server logs, tracking pixels, and other related analytics technology.

It is the Firm’s policy to use first-party Cookies (small text files that the Firm or third-party services store locally on the User’s computer) on websites owned by the Firm for one or more of the following purposes: to help identify visitors; assess usage patterns and perform traffic analysis; identify preferences; diagnose problems with the Firm’s servers; analyze trends; and otherwise administer products and services of the Firm. Cookies placed by the Firm or third-party services on the computers of visitors to its websites do not include personally identifiable information such as name, phone number, email address or mailing address, nor does the Firm link Cookies to such personally identifiable information in its servers or databases.

Google, Bing, Facebook, and many other internet sites track both inbound and outbound links to and from their websites. The Firm does not have access to, control over, or influence on this Personal Data in any way and are not responsible for the way such third-party sites operate. The Firm also cannot be held responsible for any tracking which occurs on websites other than its own.

The Firm collects Personal Data when contacted by Users via a contact form on its website. The Firm typically collects a name, email address, phone number, and any other information the User gives freely to the Firm in the context of their message to the Firm.

The Firm also collects Personal Data through a third-party live internet chat service which provides support on UtahPersonalInjuryLawFirm.com for visitors and occasionally collects personal information from individuals wishing to speak with attorneys of the Firm. This personal information typically includes a name, email address, phone number, and occasionally mailing address. This personal information is offered freely by the User and is held in strict confidentiality by the Firm and by the live chat service provider.

How the Firm Uses Personal Data

The Firm uses this personal information to send Users a copy of the book(s) requested from the Firm, in both print and digital formats to both mailing address and email address as applicable. The Firm also sends a short sequence of e-mails confirming that the book was received, and later asks the User for any feedback they have regarding the book or the Firm, as well as any questions the User may have regarding the subject matter of the book.

The Firm also includes these Users on a mailing list for the print newsletter and other helpful materials sent approximately 6-8 times each year.

The Firm uses anonymized data in the form of Cookies, tracking pixels, and other analytics technology to improve the experience of websites operated by the Firm, provide better service to clients, and to make better decisions regarding the marketing activities of the Firm.

When Users contact the Firm regarding legal services or legal questions, the Firm uses personal information only to contact the User requesting contact in the context of the services requested.

Information Sharing

The Firm relies on a third-party mailing vendor to provide services to print and mail materials to people on the mailing list. This data is name and address only, and is shared using a digital file, which is screened regularly for false or outdated information. Third-party vendors use this digital file mailing list only to fulfill print and mailing orders on behalf of the Firm.

Anonymized data collected using Cookies and other technology is accessible to the Firm as well as the third-party tracking services which use the data. This includes but is not limited to Google Analytics, Clicky Analytics, Piwik, Moz Analytics, Gravity Forms, MailChimp, Adroll, and Google Adwords.

What Can Users Do to Request Data Removal

Individuals wishing not to receive this mail may contact the Firm by phone, email, or via website to be removed from the mailing list. Such persons may do this by using the ‘Data Controller and Owner’ contact information at the top of this privacy policy to contact the Firm. In order to do so, such persons must provide the Firm with their name and mailing address, and they would then be removed from the list.

Individuals wishing to have an email address removed from an email list of any kind may do so by clicking the ‘unsubscribe’ hyperlink which appears at the bottom of every automated email sent by the Firm. Alternatively, they  may contact the Firm by phone, email, or via website to request removal. In order to process this request manually, a name and email address must be provided to the Firm.

If the User does not wish to have the Firm or third-party services place and use Cookies on the User’s computer, the User should set their browser preferences to refuse all Cookies, including first-party Cookies, before accessing websites of the Firm. The Firm is not responsible for any failure by the User or the User’s browser to accurately implement or communicate browser preferences or settings. If the User sets the browser to reject Cookies, some features of the websites may be unavailable. In addition, even if the browser settings are configured to reject all Cookies, activity on websites of the Firm will still be recorded by the Firm and various tracking services. However, if all Cookies are rejected, the Firm and third-party services  will not be able to determine whether or not someone using that computer previously visited the website i.e. whether or not the visitor is a “unique” visitor.

For more information on how to reject Cookies, see browser’s instructions on changing Cookie settings. If the User does not elect to set browser preferences to refuse Cookies, the User consents to have Cookies, including first-party Cookies used by third-party services, placed on the User’s computer when visiting websites of the Firm.

The User assumes responsibility for the Personal Data of third parties published or shared through this Website and declares to have the right to communicate or broadcast them, thus relieving the Firm of all responsibility.

Method of Processing

The Firm processes the Personal Data of Users in proper manner and shall take appropriate security measures to prevent unauthorized access, disclosure, modification or unauthorized destruction of such data.

Access to Personal Data may be available to data processors such as employees involved with the processing or to external parties providing services to the Firm, third-party technical service providers, mail carriers, hosting providers, IT companies, communication agencies. The updated list of these parties may be requested from the Firm at any time.

Place

Personal Data is processed at the Firm headquarters, unless stated otherwise in the rest of this document.

Conservation Time

Personal Data is kept for the time necessary to provide the service requested by the User, or stated by the purposes outlined in this document, and the User can always request the Firm for their suspension or removal.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Analytics:

The services contained in this section enable the Firm to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes Personal Data collected to track and examine the use of this website, to prepare reports on its activities and share them with other Google services.

Google may use Personal Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookie and Usage Data (as defined below).

Place of processing: USA – Privacy Policy

Google DoubleClick (Google)

Google DoubleClick utilizes a tracking pixel in conjunction with Google Analytics and Google Adwords to track users across websites, allowing the use of “remarketing” or “retargeting” campaigns. You can opt-out of DoubleClick’s tracking service here in your Google account settings, by installing this plugin, or by clicking the “Ad Choices” icon on any Google Display ad.

Google may use Personal Data collected to contextualize and personalize the ads of its own advertising network.

Place of processing: USA – Privacy Policy

Clicky (Roxr Software Ltd)

Clicky is an analytics service provided by Roxr Software Ltd. (“Clicky”). Clicky utilizes Personal Data collected to track and examine the use of this website, to prepare reports on its activities and share them with the Firm.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy

Piwik (Mattieu Aubry)

Piwik is a web analysis service provided by Mattieu Aubry. Piwik utilizes personal data collected to track and examine the use of this website, to prepare reports on its activities and share them with the Firm. Only the Firm has access to this data as the software is entirely self-hosted by the Firm.

Personal Data collected: Cookie and Usage Data.

Place of processing: the Firm, Draper, UT, USA – Piwik’s Privacy Policy

Moz Analytics (SEOmoz Inc.)

Moz Analytics is a web analysis service provided by SEOmoz Inc (“Moz”). Moz Analytics utilizes the Personal Data collected by Google Analytics and data collected by its own service to track and examine the use of this Website in comparison to other sites in the industry and the site’s marketing goals, then reports on its activities and shares them with the Firm.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy

CrazyEgg (Crazy Egg Inc.)

CrazyEgg is a web analysis service provided by Crazy Egg Inc. (“CrazyEgg”). CrazyEgg utilizes Personal Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy

Other Services:

The services contained in this section enable the Firm to interact with Users on social networks, email, and other external platforms, while on this website and/or while on the social network or external platform.

The interaction and information obtained by this website are always subject to the User’s privacy settings for each social network or email provider.

If a service enabling interaction with social networks is installed it may still collect traffic data for the pages where the service is installed, even when Users do not use it.

Facebook (Facebook Inc.)

The Facebook Like button and social widgets are services provided by Facebook Inc. (“Facebook”) allowing interaction with the Facebook social network provided by Facebook.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy

MailChimp (The Rocket Science Group LLC)

Mailchimp is an email address management and message sending service provided by The Rocket Science Group LLC. This service makes it possible to manage a database of email contacts to communicate with the User via email.

The services are used to collect data concerning the date and time when the mail is viewed by the User, as well as when the User interacts with incoming mail, such as by clicking on links included in the email.

Personal Data collected: Email.

Place of processing: USA – Privacy Policy

Additional Information about Data Collection and Processing

Legal Action

The User’s Personal Data may be used for legal purposes by the Firm, in court or in the stages leading to possible legal action arising from improper use of this website or the related services.

Additional Information about User’s Personal Data

In addition to the information in this privacy policy, this website may provide the User with contextual information concerning particular services or the collection and processing of Personal Data.

System Logs and Maintenance

For operation and maintenance purposes, this website and any third-party services may collect files that record interaction with this website (system logs) or use for this purpose other Personal Data (such as IP address).

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Firm at any time at its contact information.

 

The Rights of Users

Users have the right, at any time, to know whether their Personal Data has been stored and can consult the Firm to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, cancelled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to the Firm at the contact information set forth above.

Changes to This Privacy Policy

The Firm reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. If a User objects to any of the changes to the Policy, the User must cease using the Firm’s websites and can request the Firm to erase the User’s Personal Data. Unless stated otherwise, the then-current privacy policy applies to all Personal Data the Firm has about Users.

Information about This Privacy Policy

The Firm is responsible for this privacy policy.

Definitions and Legal References:

Personal Data (or Data)

Any information regarding a natural person, a legal person, an institution or an association, which is, or can be, identified, even indirectly, by reference to any other information, including a personal identification number.

Usage Data

Information collected automatically from this website (or third party services employed in this website ), which can include: the IP addresses or domain names of the computers utilized by the Users who use this website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the website) and the details about the path followed within the website with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

User

The individual using this website, which must coincide with or be authorized by the Data Subject (as defined below), to whom the Personal Data refer.

Data Subject

The legal or natural person to whom the Personal Data refers to.

Data Processor

The natural person, legal person, public administration or any other body, association or organization authorized by the Firm to process the Personal Data in compliance with this privacy policy.

The Firm (or Owner)

The Christensen Law Firm, PLLC, dba Good Guys Injury Law, together with any other natural person, legal person, public administration or any other body, association or organization to whom the Firm has given the right to make decisions regarding the purposes, and the methods of processing of Personal Data and the means used, including the security measures concerning the operation and use of this website. The Firm, unless otherwise specified, is the owner of this Website.

This Website

The hardware or software tool by which the User’s Personal Data is collected.

Cookie

Small piece of data stored in the User’s device.

Legal information

Notice to European Users: this privacy statement has been prepared in fulfillment of the obligations under Art. 10 of EC Directive n. 95/46/EC, and under the provisions of Directive 2002/58/EC, as revised by Directive 2009/136/EC, on the subject of Cookies.

This privacy policy is solely about and for this website.